What Was Penguin?
The Penguin Update launched on April 24. It was a change to Google’s
search results that was designed to punish pages that have been spamming
Google. If you’re not familiar with spam, it’s when people do things
like “keyword stuffing” or “cloaking” that violate Google’s guidelines.
Is Penguin Fully Live?
Sometimes it can take a few days for an update to fully rollout
across all Google’s various data centers, which in turn means impacting
all its search results. In this case, the rollout is complete. Google
confirms that Penguin is fully live.
Was I Hit?
It’s easy to run some search, see that your site has gone and assume
the worst. While Google does report some spamming offenses through
Google Webmaster Central, it tells me there’s no way currently to log-in and know if the Penguin Update hit you.
My advice to people worried has been this. The update launched on
April 24. Look at your search-related traffic from Google immediately
after that date. Do you see a major drop compared with a day or two
before? If so, you were probably hit by Penguin. See a rise in traffic?
You probably benefited from Penguin. See no change? Then it really had
no impact on you.
I ran this advice past Google; I was told it was good advice. It’s
also exactly the same advice we and others have given people trying to
understand if they were hit by the various Panda Updates over time.
How Do I Recover?
Since this was targeting spam, you need to remove any spam you might have. In some cases, Google may have sent messages to you about spam activity in the past. Messages may even be waiting for you in Google Webmaster Central, if you’ve never verified your account.
Obviously, correct anything that Google has flagged as spam with your
site. If nothing’s been flagged — and you’re sure it was Penguin that
hit you — then correct whatever you can think of that might be
spam-like.
Within Google Webmaster Central, there’s the ability to file a
reconsideration request.
However, Google says this is an algorithmic change — IE, it’s a penalty
that’s applied automatically, rather than a human at Google spotting
some spam and applying what’s called a manual penality.
Because of that, Google said that reconsideration requests won’t help with Penguin.
There is, however, a new
form that you can use to report errors, if you think you were caught by mistake. See our separate story, Penguin Update Peck Your Site By Mistake? Google’s Got A Form For That, for more details about using this.
What If Google’s Wrong!
Feel like Penguin has nabbed you for spamming incorrectly? As explained above, you can use the new Penguin Feedback form. As Google’s statement above also explains, you can post feedback through Google’s webmaster forum.
If you do this, my advice is not to go in with the attitude that
Google has wronged your site. Maybe it did, but Google’s more interested
in whether its search results that are doing wrong by searchers.
Give an example of a search where maybe you were previously listed.
Explain the quality of your site. Explain what remains, especially if
what remains seems to be benefiting from spam or is of low quality.
Of course, giving examples like this is also seen by some as
“outing,” and there’s a belief among some SEOs that it should never be
done. Others disagree. If this bothers you, then at least explain the
quality behind your site and what’s being missed by searchers, not an
emphasis on things like how much traffic or business you’re losing.
What About The Over-Optimization Penalty?
Google had initially warned that an “over-optimization” penalty was coming. This is the penalty it was talking about, but it has clarified that it’s not meant to target some hard-to-pin down “over-optimization” but rather outright spam.
What About Panda 3.5?
Yesterday, Google confirmed that it also released an update to its Panda algorithm, Panda 3.5,
on April 19. Unlike Penguin, which is meant to target spam, Panda is
designed to target pages that aren’t spam but aren’t great quality.
What About That Parked Domains Mistake?
Around April 17, a number of sites reported lost traffic. That turned out to be a problem with how Google was incorrectly classifying them as being parked domains.
If your traffic dropped around April 17, it’s probably related to
that, especially if you recovered by April 18. It shouldn’t be
responsible for any drop you might see after April 18. Rather, Panda and
Penguin are more likely culprits.
What About All Those Link Warnings?
Around mid-March, Google began taking action against some blog
networks that seemed chiefly designed just to generate links to those
participating, in hopes of boosting rankings. Then around the end of
March, Google also sent warnings about “artificial or unnatural links”
to a variety of sites.
If you saw your traffic drop in mid-March, it could be for one of two
reasons. First, Google might no longer be letting the traffic from the
link networks you were in carry weight. You’re not penalized. You’re
just not benefiting any longer. Second, Google might have actively
attached a penalty to your site.
It’s really not clear which has happened to people. Getting a warning
doesn’t necessarily mean you got a penalty, it seems. But we’ll try to
confirm this more from Google in the coming days.
What About Negative SEO?
Especially in the past week, there’s been a huge rise in forum
discussions that “negative SEO” is now a serious problem. The idea is
that if being in a blog network or having paid links could hurt you,
then anyone could point bad links to harm another site.
This fear has existed for years. It’s not new. It’s even something
Google acknowledges can happen in some limited cases. The fact that
we’ve not had many sites over the years complaining that negative SEO
has hit them should be reassuring.
For most sites, it’s not a problem because good sites have enough
good signals in their favor that bad ones stand out as an oddity. It’s
more a liability for smaller sites that haven’t built my authority, in
my view.
I’ll be following up in more depth on the current round of worries,
and I’ll try to get Google to weigh in more on the fresh concerns.
Is Penguin Bad For Searchers, Small Businesses….
If you read forum discussions, the Penguin Update has ruined Google’s search results. The reality is difficult to tell.
Make no mistake, it’s easy to find plenty of weirdness in Google’s results, as I covered in yesterday’s post, Did Penguin Make Google’s Search Results Better Or Worse?
However, these still remain anecdotal reports. It’s always been possible to find oddities like this.
There’s been no mass outcry from ordinary Google searchers that it’s
suddenly gotten worse. There’s also typically outcry mostly from
publishers who have been harmed by updates and not from publishers who
have gained. Those who’ve gained have no reason to speak up.
As a result, after any update, it’s always possible to come away with
a skewed view that the sky is falling in terms of relevancy. The
reactions I’ve seen to the Penguin Update? They could have all been
drawn directly out of reactions from the Florida Update of 2003. This presentation I did for concerned publishers at the time are equally applicable today.
After that update, Google was accused of trying to do everything from
put small businesses out-of-business to trying to get more AdWords cash
out of big brands. And SEO was dead yet again.
If SEO is dead, it sure has been taking its time dying, as I’ve written in the past.
If Google really does have a grand master plan to wipe out small
businesses, then it’s going on 10 years now that it hasn’t managed to do
it.
The reality is that I’d say the vast majority of small businesses are
getting plenty of traffic from Google, real small businesses that make
real things or provide real services.
Of course, if the definition of small business is someone who writes
hundreds of articles for a blog, to carry Google’s or someone else’s ads
alongside, then “spins” those articles using software into slightly
different versions for three other blogs to carry more ads, then yes,
those types of businesses are in danger. They were from the beginning,
actually, and it’s surprising they’ve lasted so long.
None of that is meant to take away from anyone with a quality site
who has been harmed by latest update. If Google’s screwing up on listing
relevant sites, we want to know, and we sure want that corrected. But
as someone who has witnessed Google updates for as far back as we’ve had
Google — who can remember panic over updates with Excite that existed
before Google — this seems fairly normal.
Search didn’t suddenly stop sending everyone traffic. Google didn’t
just stop sending sites tons of traffic. A bunch of people were
definitely hit, some of whom probably should have been hit. A bunch of
people were rewarded, some of whom should have been rewarded. Most
people probably noticed no change at all. Here’s hoping the people who
were hit mistakenly, or who weren’t rewarded as they should have been,
get corrected in future updates.
News from - http://searchengineland.com/penguin-update-recovery-tips-advice-119650
Struggling
to know what to do in the wake of Google’s Penguin Update? Judging from
all the comments and forum discussions we’ve seen, plenty are. We’ve
got a little initial advice from Google on the topic, mixed with our
own.
