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Thursday, May 17, 2012

Top 5 Global Brands

Bangalore: Facebook has over 157 million users from different parts of the globe which allows these companies to grow globally. More the users checking the industry profile the more they get pageviews or likes or comments. Thus giving them the basic idea whether the consumers like their product and brand or not. In a study done by a social marketing firm, SocialBakers, presents the top 5 global brands depending upon the fans on Facebook.


Coke is a carbonated soft drink which is sold all around the world in about 200 countries. They have many other flavours of cola drinks.  In 2011, it was regarded as the world’s most valuable brand. This company is located in United States. One of its major competitors is PepsiCo. Coca-cola ads are very famous because it features well renowned actors or pop stars or sports stars. It has also been an element of popular culture. Even though it has been criticized for the adverse health effects still it has managed to stand still in the market. In Facebook, this company holds the first position among the top 5 brands to engage the users and it has almost 42 million fans.


This is an international coffee company and coffeehouse chain which is based in Seattle, Washington. It operates in almost 58 countries and also has grocery stores. It is well known for its drip brewed coffee, expresso based hot drinks and snacks etc. The company also has an entertainment division and Hear Music brand. It markets books, music and film.  It has partnered with Apple to collaborate on selling music. Starbucks stands on the second position on the Facebook’s top 5 brands and has about 30 million fans.


This company was founded by Marquis Mills Converse in late 30s and was named as Converse Rubber Shoe Company. Another unit was founded by Elisha converse in Malden, Massachussetts in 1908. In 1917 the Converse All-Star basketball shoe was introduced. The company became famous when a basketball player named Charles H. Taylor also known as “Chuck” was made the ambassador and salesman and later his signature was added to the All Star patch. Converse is very popular amongst the younger generation and so it ranks third in the list of Top 5 brands on Facebook with 30 million fans.

Red Bull

It is an energy drink which was created by Dietrich Mateschitz, Austrian entrepreneur in 1987 in partnership with an inventor of an earlier energy drink, Chaleo Yoovidhya from Thailand. It is the most popular energy drink in the world in terms of market share, with $.5 billion cans sold each year. It has been marketed through advertisements with the slogan “Red Bull gives you wings.” It sponsors many events like Red Bull Air Race, Red Bull Racing, and Red Bull New York etc and also endorses with its record label known as Red Bull Records. This holds the fourth position in the list of Facebook’s top 5 brands and has around 28 million fans.


It is delicious sandwich cookie and was introduced by Nabisco division of Kraft Foods in 1912. It has become the best selling cookie in the United States. In Canada it is sold under the brand name Christie. It is sold in many shapes and sizes, and also in different flavors. It has a great demand all over the world and is the fifth most engaging brand on Facebook with almost 26 million fans.

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